BETER Enters US Online Sportsbooks and Casino Market

BETER secured their vendor registration in New Jersey, effectively letting them enter the US online casino and sports betting market. This enables BETER to provide their niche sports and Esports betting platform for residents and operators in the Garden State.

Their company specializes in real-time data and live streams to power iGaming and betting operators globally. BETER is known for their extensive table tennis coverage, with their flagship Setka Cup table tennis tournaments.

Over 11,000 Setka Cup matches each month are covered by BETER, with over 30 betting markets per event. Meanwhile,the company’s in-house integrity team monitors each event and provides timely updates for their bettors.

As for its Esports coverage, BETER organizes more than 46,000 fast betting markets monthly across various Esports, including eFootball, eBasketball, and eHockey. This is in conjunction with conventional online sportsbook betting staples like basketball and tennis.

BETER Bolsters Their Footprint in the Global iGaming Market

BETER Chief Legal Officer Valeria Tarchynska was excited with the company’s debut in the US iGaming market. She noted that this is a significant milestone which aligns with their global expansion goals,

“Securing our first U.S. approval marks a significant legal and operational achievement for BETER. Our legal team, in close collaboration with our trusted partner, the law firm Blank Rome, worked tirelessly with the New Jersey DGE to bring this to life,” Tarchynska added.

She also noted that BETER will focus on getting entry into the important iGaming USA markets. This includes inking potential partnerships with operators in Pennsylvania, Florida, Ohio, North Carolina and Colorado.

BETER CEO Gal Ehrlich shared the sentiment regarding their company’s foray into the USA iGaming market,

 “This is a milestone moment for the BETER team, as we see tremendous potential for our fast betting products and solutions in New Jersey and across the U.S.,” Ehrlich added.

Ehrlich also noted that the company has built a strong reputation as a go-to provider in Latin America to European markets. This trust and experience operating in such regions have been instrumental in securing the approvals needed for our US launch.